© 2024 by Site Zed.
BLOOMIST
⋆ UX/UI ⋆ BRAND DESIGN ⋆ UX RESEARCH ⋆
01
Typography
Seventy one percent of participants said they would like the option to customise their own bouquet when ordering flowers.
71%
Fifty severn percent of respondents preferred a simple, visually engaging app experience over a wide variety of product options.
57%
Sixty three percent of participants said they make flower purchases through an app or online
63%
Satoshi
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34PX
24PX
17PX
12PX
02
Colours
03
Logo
#60546D
#323130
#9AA75E
#CED2B9
#FFFFFF
Project Summary
Bloomist is an innovative mobile application designed to empower users to create personalised flower bouquets. The app addresses the gap in the floral retail market by offering a simple, engaging, and creative digital experience for users to design unique floral arrangements for any occasion. This project was part of a UX/UI design case study focused on enhancing user engagement and simplifying the bouquet customisation process.
Duration: 4 Weeks
“Sending flowers is a caring gesture. They can be celebratory or for condolences to let someone know you’re thinking about them. I feel they are a reminder to slow down and appreciate the smaller things in life”
- Thea, School Teacher
“I would like the ability to customise the flower bouquet. If I was going to buy someone flowers I would want to select colours or stems I know they like or that go with their home decor”
- Beverley, Retired
Problem
Current flower delivery platforms lack personalisation and creative flexibility, leaving users unable to create meaningful, customised bouquets.
Solution
The design features an intuitive bouquet builder with a categorised flower library, allowing users to browse by colour, type, or occasion. A real-time preview updates as users customise their bouquet, all within a clean, calming interface and soft visual palette.
